Prelaunch by EFG x Front

Visit us at the 2023 Stockholm Furniture Fair where we will be presenting our new collaboration with internationally acclaimed Front together with the Ori sofa system. We care about our Scandinavian heritage, its form and function and how to incorporate it in tomorrow’s design technology and sustainability needs. At the fair, we will be exhibiting furniture for tomorrow’s dynamic office such as Hybe, Sela and Continue as well as Mingle Lounge and Mingle High.

EFG @ SFF

7–11 February 2023
Mässvägen 1, Älvsjö
Monter: C10:43

PRELAUNCH!

EFG x Front launching a decorative sofa system

We will be previewing our new collaboration with the Front design studio at the Stockholm Furniture Fair. We have created the modular, decorative Ori sofa system as part of our philosophy of always looking ahead to tomorrow’s needs. The idea behind Ori was to create a sofa where both comfort and aesthetics invite people to take a seat. While the concept is buildable and can be made in many different variants, it also includes fixed, stand-alone parts. The pleated texture and drapery along the sides contribute to a unique design expression that takes its inspiration from origami. The lines of its back and its recessed base help Ori become the centrepiece of any room. Discover Ori – a sofa whose strong character makes it ideal for work or meetings.

Sustainable Choices with EFG & Kvadrat

On the 8th of February EFG and Kvadrat co-host “Sustainable Choices”, an event discussing sustainability within the furniture industry from a more pragmatic angle. There are many sustainability challenges to consider, and it can be difficult to navigate through all the measurements and certificates. What’s important and which different parameters do you need to take into account to make sustainable choices, whether you’re an architect, designer, retailer or end-user.

Tomas Reibring, Sustainability Manager from EFG and Wickie Meier Engström, Director and Partner at Kvadrat Really will help us navigate sustainability, resource use, recycling, reuse and the future circular development within the furniture and textile industry and why we may need to think differently.

“Sustainable Choices” takes place in our EFG stand C10:43, followed by drinks. Hope to see you there!

Meet us at the Stockholm Furniture Fair

Go ahead and book a meeting with our sales staff!

Linda Jonasson Gustafsson
Country Manager (Sweden)

Linda Jonasson Gustafsson

+46 735 071 366
Thomas Eriksson
Area Sales Manager (Stockholm)

Thomas Eriksson

+46 707 400 375
Charlotte Boréus
Area Sales Manager (West & South)

Charlotte Boréus

+46 73 345 88 70
Peder Karlstedt
Area Sales Manager (North & Mid)

Peder Karlstedt

+46 60 770 46 80
Morten Lie
Country Sales Manager (Norway)

Morten Lie

+47 977 69 811
Eleonore Ljungblad
Country Sales Manager (Denmark)

Eleonore Ljungblad

+46 765 367 528
Pia Säävälä
Country Sales Manager (Finland)

Pia Säävälä

+358 45 7750 1137
Frédéric de Goÿs
Export Manager

Frédéric de Goÿs

+46 734 091 442
Craig Howarth
Chief Commercial Officer

Craig Howarth

+46 765 367 534